Why do ugly sites appear and does the designer need criticism?

It all started when a good friend of mine, at a fairly advanced age, decided to master the computer. And so, after the course of computer literacy training he finally proudly presented me his first PowerPoint presentation. To put it mildly, I was puzzled because the presentation was terrible. The font was unreadable, the number of effects was off the charts, the pictures were not aligned. That said, the author was just glowing with joy.

The accessibility problem

Anyway, I began to ponder this phenomenon. Why is it that a person who knows a lot about painting and is no stranger to the concept of harmony ended up doing such a terrible job and still does not see it? Let’s begin by recalling some situations from life in which a person also behaves in a very strange and illogical way.
For example, a person who first came to the buffet table is likely to put as many dishes on his plate as possible. Although he usually eats in moderation. Or, for example, a teenage girl who decides to secretly use her mother’s makeup is likely to turn her face into an Indian war paint job. Although just a little makeup is enough to accentuate the advantages.
Or a very recent episode from my practice. This summer I was given a watercolor painting set. Before that, I painted, I think, only in kindergarten. So, having begun to draw, I could not stop, and as a result I have used all paints available. As a result, the landscape I painted shimmered with all the colors of the rainbow.
All of these cases, it seems to me, have two things in common. First, all the characters had a sufficient number of objects available (food, cosmetics, paints). And two, the person had absolutely no idea what to do with them. How to eat at the buffet, how to apply makeup and how to paint with watercolors.

About the rules of web design

First, let’s talk about rules in general. What does a person do before they start driving? That’s right, learn the rules of the road, practice with an instructor and only then start driving yourself. One way or another, in any field you have to learn the theory first, and only then take independent steps. And it doesn’t matter that you are smart and educated. If you want to drive, you have to learn the rules.

Or remember the hostess who makes the soup. Why doesn’t she put pineapple, for example, or pasta in the same borscht? Because there is a recipe, according to which only certain products are put into borsch and a hostess is not confused by the fact that her fridge is full of products. She will put only necessary products in the borsch.
What do we have, if we transfer the situation to web design. Here’s a person learned to use Photoshop (or any other graphics program), and he gets a huge number of fonts, styles, textures, effects, cliparts. But he does not know the recipe according to which to act, and he has no idea how to combine and assemble them correctly. As a result, a man wants to try everything and use the entire available arsenal to the maximum. This is how ugly sites appear.

And where is self-criticism?

Then the question arises, why then the author himself does not see that his work, to put it mildly, far from perfect. After all, like a man and has a taste and knows the best examples of painting, and beautiful sites, too, have seen. And yet becomes deaf and blind to his work.


It’s simple. The person had so much pleasure from the creativity and the process of creation, that the positive emotions he received just supersede all other thoughts, the more negative. He is just proud of the fact that he made with his own hands something, which previously he was not able to do. Think back to how you felt the first time you drove your own car. What the hell with it, that it periodically stalled, but what a rush! That is, in fact, the man got much more pleasure from the process than from the result.

How criticism is perceived

Now look at what happens after the author put his own work in public. People begin to criticize, since they see that the work violates many rules of web design and looks it is not good. They then see only failed work in the dry residue, and all the flaws that are present in this work. They then do not breathe the buzz of pure creativity, which arises in the process of creation and under the influence of which is the author of the work.
In the end, this plays a cruel joke with the author of the work and he begins to perceive the criticism as a personal insult, because he feels the encroachment on his positive emotions from the process. Therefore, it should be very clear that there is nothing personal in criticism. For the most part, people just talk about what they see. And as a rule, they have absolutely nothing against the author personally.

Distrust of the critic

There is another subtle point I would like to draw your attention to. Often a person is completely unable to perceive criticism for the simple reason that he does not trust the opinion of the critic. Like, who are you that you can criticize. One thing if you criticize, for example, Tema Lebedev, or a person who for you is an authority on design. But what about the fact that virtually any Internet user can easily criticize your work.
Here are likely to be guided by a quantitative indicator. If 90% of users say that there is something wrong with your work, then it is most likely true. Since absolutely everyone has an internal sense of harmony. And if a professional web-designer can lay out all your mistakes, because he has the relevant knowledge and terminology. That conditional plain internet users just feel discomfort, which signals to the author of the work. So learn the rules and, as they say, nothing personal!