At some point or another, a designer will have to face criticism of his or her work. Optimally, the critic would be a gentle and tactful person and understand that it is easy to offend an artist. But in reality, sometimes things are very different.
Criticism comes down on you like a bowl of cold water. And at such moments, it’s very important to keep your spirits up. So as a theory, you can use the tips below.
1/ Take a break
In principle, criticism for a designer is quite usual thing, since in the evaluation of its work is a very high percentage of subjectivity. And so if you hear, and most likely read, criticism of his address, then do not hurry to respond. Take a break, get away from your computer, go drink tea, listen to music. In general, do everything to keep your mind occupied with anything but scrolling through the criticisms.
2/ Don’t retaliate with aggression
As the charming movie “The Fifth Element” said, evil only begets evil. So try not to have an outburst of aggression toward someone who criticizes you. Or at least don’t convey to him what you think of him at that moment. Because if you respond with aggression, you are more likely to get into a skirmish that won’t have any winners. You’ll ruin both your relationship and your mood.
3/ Identify the critic
The next step in taking criticism seriously is to identify your critic. Here you should determine how strong your criticizer’s authority is. If it is a client, whether he has working sites, what quality they are, how he conducts his business. If this is a casual critic, how important to you his opinion.
4/ Detail the claims
After you’ve become able to breathe easy, try to find out from the critic what exactly he didn’t like. Ask consistently about all elements of design: color, fonts, arrangement of blocks, design details. Maybe with your help the client himself will figure out what he did not like and the matter will end with the fact that you’ll just change the color logo on a more contrasting.
5/ Study your client’s preferences
To insure yourself against possible criticism, try to study the client’s preferences. Some like minimalism, some like vintage, some like avant-garde. Knowing the preferences, try not to go beyond what is comfortable for the client in the design. Sometimes a sudden change of direction and style can plunge the client into shock, and not because your design is bad, but because the client does not like these.
6/ Take the critic’s side
Another interesting technique is to try to take the side of the critic. After all, for some reason he criticizes, maybe there is a rational basis in it. In fact, it is necessary to abstract away from the fact that you did it and look at your work as impartially as possible. And best of all criticize yourself. Maybe some sensible thoughts and slip out.
7/ Test your work on your loved ones
In principle, as a target audience is easy to use their relatives and friends. But here you should understand that members of this group will always be biased. So watch their reactions, their facial expressions, the pause before they tell you something. In general here you need to monitor the smallest signs. Well, if relatives and friends are capable of competent criticism, then you are just lucky.
8/ Make concessions
This is certainly a controversial point, but in some situations it helped me. If you see that the client has fallen into inadequacy and behaves like a slave owner in relation to you, if you can not have a constructive conversation, then try to significantly reduce the price or offer some kind of bonus in the form of a banner. I have had such cases. But after that I did not work with such a client.
9/ Try to make changes in the work
Sometimes the simplest solution lies on the surface. Maybe you don’t have to argue and assert your design rightness, but simply do what the client wants to see. There are two options here. Either the client sees that it was much worse and leaves your version, or you agree that the work only benefited from the change. So no one will be left short.
10/ Remain Confident
In general, it should be said that criticism is not always beneficial to the designer and can undermine his faith in his abilities. Therefore, remember that no one is immune from mistakes, and you have this very right to make a mistake. And yet, a series of failures is sure to be followed by good luck, if you do not lose heart. So keep a positive attitude and self-confidence.