The collaboration between customer and designer is a very subtle and delicate affair. One needs the other, as well as vice versa. This cooperation can be most effective for both and bring both very great benefits. I think that the main thing to start from is mutual respect. After all, no one is forcing anyone to do anything. Everything is done voluntarily and in everyone’s best interest. Therefore, here I have collected some distinctive signs by which a designer can recognize his ideal customer.

1/ Finds the designer himself


The most ideal scenario is when a client contacts a designer after seeing his work, or by someone’s recommendation, or after viewing the portfolio on any of the services, or in any other way. This means that the customer liked the style of the designer and he has an idea of it. Well, most likely, he is already familiar with the prices, and they also suit him.

2/ The first joint work “on fire”

A good start is also a great guarantee of a long and productive collaboration. The first work sets the tone and mood for further relations. And it is good if the relationship begins with mutual affection. No, of course, if at first things are not so smooth, then this is a fixable matter. But with a plus sign to start all the same easier.

3/ Gives a thorough ToR

I always have respect when I see that the customer is thorough approach to writing the job. That is, painted in detail what he wants to see, paid attention to the finer points, reviewed a lot of similar sites and offers the designer examples for guidance. Subsequently, this TOR is refined and has taken a well-established form, satisfying both.

10 Hallmarks of the Ideal Customer for a Web Designer

4/ He is always satisfied with the price

I also really like customers who are satisfied with the original price and they eventually do not start asking for lower prices and discounts. They just take the amount of costs for the designer’s services as a given and regularly pay. Although, in the event of a global crisis or changes in conjuncture I myself lower the price or adjust bonuses like free banners or redesigns.

5/ His orders are stable and constant

The best way to work with customers who already have their own business, which requires constant services designer. The customer is interested in stable work designer and uninterrupted orders, and the designer has constant orders for a long time. Cooperation based on mutual benefit is one of the most effective.

6/ All alterations are paid for

Over time, designs tend to become obsolete, plus modern realities require mass integration of social services in the form of various widgets, plug-ins, shaping buttons, and so on. In this situation, the ideal situation for the designer is when all the mass (not one-off) redesigns are paid for by a small amount. This well stimulates and motivates the designer.

7/ Understands that the designer is not his property

An ideal client is always polite and friendly, and also understands that the designer is an independent and autonomous unit and also conducts his business in his own interests. Therefore, such a client will always communicate on an equal footing and not arrange lordly reprimands if he does not like something.

8/ Loyalty to experiments

It is very comfortable to work with clients who leave the designer freedom for experimentation, relying on his professionalism and creativity. This usually finds expression in the work done in a radically different style from the usual, or in the development of new techniques, not previously used.

9/ Adequate to less successful works


This point is logically derived from the previous one. An adequate customer always understands that it is impossible to always do the work at the maximum level. Some work may be less successful, but another, on the contrary, will be a masterpiece. The main thing is to keep the bar at a consistently high level of skill.

10/ Not afraid to recommend to fellow customers

I also respect customers who are not afraid to recommend designers to other customers who ask about it. Of course, there is a risk that a good designer could be snatched away. But on the other hand, a designer also understands the benefits of effective cooperation with a regular client and makes his or her choice based on many factors other than high pay.